PhoCusWright Research

Found 99 matching products (showing newest first).

Door-to-Door Travel and Multimodal Search: Finding and Booking a Complete Trip

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US $350 €253

As many travelers know - especially frequent business travelers - air, hotel and car rarely encompass the whole trip. Transportation to and from the airport, for example, can be costly and confusing, especially for complex trips to unfamiliar destinations. Enter multimodal search engines: where travelers can compare and combine air travel with rail, ferry and public transport, all within a single search, and know exactly how they'll get from point A to point B.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

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US $450 €325

Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs). Public OTAs delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.
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Data Point | Published: April 2014
Free For: Global and Asia Pacific Subscribers

Social Commerce: The Journey and the Destination

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US $350 €253

The relationship between social media and commerce is both more complex and more impactful than originally thought. While increased social conversions may be an important goal for travel marketers, the path that travelers take en route to the "buy" button is often circuitous. This Analysis highlights the various roles social media plays in driving revenue within the travel vertical, and provides insights to help travel companies optimize their social media strategies and boost ROI.
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Analysis | Published: February 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €253

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1298

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

China Report Package (Buy 2 Reports and Save 10%)

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US $1,521 €1100

Purchase PhoCusWright's China Consumer Travel Report (including FREE access to the Oct. 9 webinar) and China Online Travel Overview Sixth Edition together to save 10%.
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Report | Published: October 2013

European Consumer Travel Report Fourth Edition

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US $1,295 €937

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

China Consumer Travel Report

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US $995 €720

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. PhoCusWright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

Pan-Asia Pacific Online Travel Traffic Trends Report

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US $595 €430

The Asia Pacific region, whose rising economic power and rapid development is stimulating innovation and widespread adoption of new technologies, hosts a variety of dynamic and growing online travel markets. Pan-Asia Pacific Online Travel Traffic Trends Report provides measurement and analysis of traffic to travel websites across nine key APAC markets, tracking the balance between suppliers and intermediaries, examining the influence of local versus global companies, and highlighting variations in traveler preferences by market.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

Gamification: Because Business is Not all Fun and Games

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US $250 €181

While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee productivity and performance? Can gamification be used to create loyalty to a travel brand, product or service? Is the average traveler motivated by the same elements as gamers? This Analysis addresses gamification in terms of the performance metrics it can impact, and the influence it can have on purchases, participation and brand decisions made by customers and employees in travel.
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Analysis | Published: August 2013
Free For: Innovation Subscribers