PhoCusWright Research

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China Online Travel Overview Seventh Edition

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US $995 €758

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1519

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Turkey Travel Market Overview

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US $350 €267

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
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Analysis | Published: August 2014
Free For: European and Global Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

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US $450 €343

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Global Online Travel Overview Third Edition

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US $995 €758

While online travel transactions were once completely dominated by the more mature markets of the U.S. and Europe, today travelers all across the globe routinely book their trips online. Yet despite the widespread popularity and spread of online travel, there are significant differences in the size and other characteristics of the world's online travel markets. PhoCusWright's Global Online Travel Overview Third Edition explores the total and online travel markets for six key geographical regions worldwide: the U.S., Europe, Asia Pacific, Eastern Europe, the Middle East and Latin America. Analysis and comparison of the regional markets includes fundamental travel distribution dynamics, trends and forecasts through 2015.
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Report | Published: July 2014
Free For: European, Global, and Asia Pacific Subscribers

Identity Crisis or Innovation? Update on Europe's Tour Operators and the Battle for Travel Market Dominance

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US $450 €343

Major European tour operators now face tougher competition than ever. Online travel agencies are growing at breakneck speed, and more and more European travelers have acquired a preference for self-booking. Still, tour operators retain a special stronghold: Travelers view them as trusted brands that offer a popular, diverse selection of products. In order to thrive in the new distribution environment, tour operators are shaking up their old models and finding new ways to connect with travelers - migrating content and functionality online, offering mobile apps, and tailoring their strategies to the unique needs of the markets they serve.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

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US $995 €758

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
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Report | Published: June 2014
Free For: Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €605

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from PhoCusWright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

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US $450 €343

Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs). Public OTAs delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.
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Data Point | Published: April 2014
Free For: Global and Asia Pacific Subscribers

When They Get There: Activities, Attractions, Events and Tours in Europe

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US $1,195 €910

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
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Report | Published: March 2014
Free For: European and Global Subscribers