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Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
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India's online travel market has grown significantly in a very short time period. Understanding this dynamic opportunity requires knowledge of complex consumer shopping behavior and the unique factors that impact travel segments and channels. This report analyzes Indian Web traffic within the travel category, revealing sector-specific dynamics and the emergence of social media and metasearch.
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