Phocuswright Research

Found 101 matching products (showing newest first).

Latin America Online Travel Overview Second Edition

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US $995 €798

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €281

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

Automated Speech Recognition: Getting More Important Every Day

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US $250 €200

Automated speech recognition (ASR) is growing in both popularity and capability. In the travel category, it has become a preferred method for interacting with computing devices, and a strategic technology for customer experience management (CEM). This Analysis examines current and planned ASR technology, including its potential to improve traveler experiences and boost ROI for suppliers and intermediaries.
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Analysis | Published: October 2014
Free For: Innovation Subscribers

U.S. DMO Advertising Spending Trends: 2011-2015

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US $450 €361

In their efforts to promote cities, regions or entire countries, destination marketing organizations (DMOs) spend more on advertising (as a percentage of their operating budgets) than any other type of travel organization. Yet DMOs' ad spend differs significantly from that of other travel marketers. This Data Point explores U.S. DMO advertising spending - both online and offline - with a focus on the particular channels to which they allocate their ad dollars.
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Data Point | Published: September 2014
Free For: Global Subscribers

The State of Social Media in Travel

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US $795 €637

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

India Online Travel Overview Seventh Edition

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US $995 €798

Total travel gross bookings in India increased 11% in 2013 in local currency terms, but remained flat in U.S. dollars due to currency woes. However, double-digit gains are projected for the next several years, as stronger growth in the online market drives up penetration rates. This report presents comprehensive sizing, analysis and forecasts for India's total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

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US $995 €798

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Australia & New Zealand Online Travel Overview Seventh Edition

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US $995 €798

Due in part to foreign exchange variations and a sluggish economy, the Australia-New Zealand travel market suffered a mild setback in 2013. However, the online market is mounting a notable comeback in 2014, and is expected to outpace growth in the total market for the next three years. This report presents comprehensive sizing, analysis and forecasts for the Australia-New Zealand total and online travel markets, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Japan Online Travel Overview Seventh Edition

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US $995 €798

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Seventh Edition

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US $995 €798

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers