PhoCusWright Research

Found 4 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €770

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €616

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1313

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel

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US $199 €154

Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Presentation | Published: July 2010
Free For: European and Global Subscribers