Phocuswright Research

Found 9 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1220

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1220

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €812

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

India Consumer Travel Report

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US $995 €812

Phocuswright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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Report | Published: May 2012
Free For: Global and Asia Pacific Subscribers

Behavioral Targeting: Marketing 101 Meets Web 2.0

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US $450 €367

Personalization is about delivering the right content to the right traveler at the right time, and getting it right requires leveraging company data about the customer – demographics, lifestyle information, travel and spend history, and personal preferences.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1383

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €162

This one-hour recorded Phocuswright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €812

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers

Presentation: Shared Borders, Separate Perspectives: Top Trends in European Consumer Travel

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US $199 €162

Understanding the dynamics of European traveler behavior is critical for travel companies building brands in the U.K., France and Germany.
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Presentation | Published: July 2010
Free For: European and Global Subscribers