Phocuswright Research

Found 19 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1223

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €814

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €814

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. Phocuswright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers

Staying Local: A Study of the U.S. Road Traveler

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US $995 €814

Finally, the nitty-gritty on the quintessential American vacation: Phocuswright's Staying Local: A Study of the U.S. Road Traveler provides a comprehensive view of dynamic trends in the U.S. domestic drive market – including travel incidence, trip frequency and duration, and travel expenditure – and illuminates the travel planning process to find out what makes road travelers tick. What motivates their destination decisions? What divides advance planners from spontaneous ones? Is offering local deals a good deal for travel companies?
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Report | Published: July 2013
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1223

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

U.S. Online Travel Traffic Report

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US $995 €814

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. Phocuswright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. Phocuswright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €814

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

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US $199 €163

On June 13, Phocuswright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

U.S. Consumer Travel Report Fourth Edition

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US $1,495 €1223

While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. Phocuswright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Report | Published: May 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €650

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers