PhoCusWright Research

Found 66 matching products (showing newest first).

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €253

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €720

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

European Online Travel Overview Ninth Edition

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US $2,495 €1806

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. PhoCusWright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2013
Free For: European and Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Airlines

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US $1,250 €905

Despite the surges of the past two years, U.S. airlines made only small gains in 2012. Pressure from all sides is leaving little room to move in terms of capacity, load or fares. Still, carriers have discovered two bright spots in the market – ancillaries and mobile sales – and are moving boldly, and successfully, toward them. U.S. Online Travel Overview Thirteenth Edition: Airlines sizes the total and online airline markets and provides analysis and projections by channel through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Online Travel Agencies

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US $1,250 €905

Hotels were up, air was down – upheaval was the name of the game for U.S. online travel agencies in 2012. Growth is slowing, competition is accelerating, and mobile is throwing a curve ball at every known marketing and booking strategy. As an added twist, big moves by established players have essentially drawn a whole new map of the OTA world. U.S. Online Travel Overview Thirteenth Edition: Online Travel Agencies sizes the OTA market, digs into the sweeping changes shaping current and future business, and gets refreshingly real about mobile.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Hotels & Lodging

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US $1,250 €905

U.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile adoption are connecting with eager travelers of all stripes. Demand is up, and so are profits – but distribution decisions have become trickier than ever. U.S. Online Travel Overview Thirteenth Edition: Hotel & Lodging sizes the total and online hotel markets, delves into current and projected channel dynamics, and provides comprehensive analysis and market forecasting through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €1806

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead

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US $695 €503

The past two years gifted the Australian and New Zealand travel markets with quick recovery from the recession and steep currency appreciation against the U.S. dollar. But this financial volatility evened out in 2012, and the maturing ANZ travel market will maintain steady growth through 2015. Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead sizes the two countries' total and online travel markets and provides analysis and projections through 2015 by segment and channel, including mobile
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Report | Published: November 2013
Free For: Global and Asia Pacific Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €937

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

China Consumer Travel Report

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US $995 €720

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. PhoCusWright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
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Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers