Phocuswright Research

Found 77 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2036

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2036

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

European Consumer Travel Report Fifth Edition

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US $1,495 €1220

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
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Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €122

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

European Traveler Technology Survey 2014

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US $995 €812

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
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Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

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US $450 €367

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €812

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

Identity Crisis or Innovation? Update on Europe's Tour Operators and the Battle for Travel Market Dominance

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US $450 €367

Major European tour operators now face tougher competition than ever. Online travel agencies are growing at breakneck speed, and more and more European travelers have acquired a preference for self-booking. Still, tour operators retain a special stronghold: Travelers view them as trusted brands that offer a popular, diverse selection of products. In order to thrive in the new distribution environment, tour operators are shaking up their old models and finding new ways to connect with travelers - migrating content and functionality online, offering mobile apps, and tailoring their strategies to the unique needs of the markets they serve.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Share This! Private Accommodation & the Rise of the New Gen Renter

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US $795 €649

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. Phocuswright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.
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Report | Published: June 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1220

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers