PhoCusWright Research

Found 5 matching products (showing newest first).

European Consumer Travel Report Fourth Edition

Ectr4_lg
US $1,295 €1009

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
[ view more details ]

Report | Published: September 2013
Free For: European and Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

Iconspotlight_large
US $500 €390

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
[ view more details ]

Spotlight | Published: April 2012
Free For: Innovation Subscribers

European Consumer Travel Report Second Edition

Ectr_lg
US $1,695 €1321

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
[ view more details ]

Report | Published: October 2011
Free For: European and Global Subscribers

Group Buying and Travel in Europe

Iconanalysis_large
US $200 €156

Despite the pervasive fragmentation of the market, group buying has serious potential in European travel. The key for suppliers is appealing to the unique preferences of individual country markets. With economic growth across most of Europe stuttering, Europeans have taken to holidaying within the continent and are taking shorter but more frequent domestic holidays.
[ view more details ]

Analysis | Published: June 2011
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go

Du_lg
US $795 €620

A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
[ view more details ]

Report | Published: October 2010
Free For: European and Global Subscribers