PhoCusWright Research

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. PhoCusWright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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