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Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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While 2010 brought needed relief to Europe's online travel industry, growth for the year will be minimal. The recession slashed a wound across European nations that will not heal overnight - but it also pushed more travelers online to search for deals, boosting penetration in historically lagging markets. PhoCusWright's European Online Travel Overview Sixth Edition provides in-depth analysis and sizing for the total market and online leisure/unmanaged business travel, including trending by segment and channel for Europe overall as well as six key individual markets - France, Germany, Italy, Scandinavia, Spain and the U.K.
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An audio/video recording of the February 3, 2010 Online Event presenting an outlook for online travel in the U.S., Europe and Asia Pacific as well as key trends and opportunities for growth and innovation.
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