Phocuswright Research

Found 16 matching products (showing newest first).

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2039

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €2039

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1222

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

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US $199 €163

On June 13, Phocuswright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

U.S. Consumer Travel Report Fourth Edition

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US $1,495 €1222

While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. Phocuswright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Report | Published: May 2012
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €409

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Presentation: Mobile Hits The Mainstream

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US $199 €163

March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Presentation | Published: March 2012
Free For: Global, Innovation, and Webinar Subscribers

Mobile Hits the Mainstream: Leisure and Business Traveler Trends

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US $895 €731

Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Report | Published: January 2012
Free For: Global Subscribers

Traveler Technology Survey 2011

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US $1,295 €1058

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. Phocuswright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €163

This one-hour recorded Phocuswright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers