Phocuswright Research

Found 29 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2036

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €122

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Turkey Travel Market Overview

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US $350 €286

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
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Analysis | Published: August 2014
Free For: European and Global Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

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US $450 €367

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €649

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Ninth Edition

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US $995 €812

Unlike much of Europe, the Scandinavian countries retained high disposable income and a strong labor market in 2012. Travel demand was solid for the year and will remain so through 2015, resulting in steady annual growth for both the online and total markets. Scandinavia continues to lead Europe in online travel penetration, and mobile bookings are catching on quickly. Suppliers will maintain their advantage over online travel agencies in the coming years, partly by rolling out more and better mobile offerings. The Scandinavian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online travel markets in Denmark, Norway and Sweden by segment and channel. Using both historical data and analyst forecasts, the report offers a five-year view of the markets from 2011-2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

U.K. Online Travel Overview Ninth Edition

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US $995 €812

The U.K. has so far proven resilient in the face of Europe's economic unease. Though unusually high unemployment and the threat of other fiscal problems linger, U.K. consumers gained confidence as employment rates - and the summer weather - improved in 2012. Both online and overall travel bookings saw healthy growth for the year, and annual increases will remain steady through 2015. In addition, U.K. travelers - already an extremely tech-savvy group - are quickly adopting mobile as a travel searching and booking platform. While this development doesn't come close to threatening supplier dominance online, it is giving online travel agencies a new edge in hotel sales.
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Report | Published: January 2014
Free For: European and Global Subscribers

Spanish Online Travel Overview Ninth Edition

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US $995 €812

Spain's economy has been mired in recession for over five years. As unemployment hit a new high in 2013, consumer confidence hit a new low - and dragged travel demand down with it. Because Spain is largely an inbound market, segments that rely heavily on foreign visitors - such as hotel and car rental - are withstanding the downturn more deftly than air and rail, which depend more on domestic travelers. Despite stagnation in the overall travel market, online travel bookings are on the rise and will continue their upward trajectory through 2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

French Online Travel Overview Ninth Edition

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US $995 €812

Online travel bookings in France are on a healthy growth tear, though growth will slow in the next few years as the nation's market nears maturity. Rail, airlines and online travel agencies made out especially well in 2012; tour operators continued to flail. Hotel bookings saw a minor increase - and the best-performing properties were confined to Paris and other urban centers, leaving most of the lodging market in a rut. The French Online Travel Overview Ninth Edition provides sizing and analysis for the total and online French travel markets by segment and channel, including mobile. In addition to a historical view, the report offers projections for all segments through 2015 and explores the evolution of market dynamics as travel companies - out of sheer necessity - race to develop multichannel distribution strategies.
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Report | Published: January 2014
Free For: European and Global Subscribers

German Online Travel Overview Ninth Edition

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US $995 €812

Germany has remained Europe's bright star - and its largest travel market - during the region's fragile and uneven journey to economic recovery. While German travelers still prefer long trips, packaged tours, and offline bookings more than travelers in Europe's other major markets, the country's online bookings are having no trouble making headway. Independent hotels, constrained by fragmentation, are relying on online travel agencies for distribution, while airline and rail sales are making gains directly. Though Germany lags smaller markets in online penetration, the flip side of this phenomenon is that online distribution has plenty of room (and potential) to grow - especially in mobile bookings, which will skyrocket in the next three years.
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Report | Published: January 2014
Free For: European and Global Subscribers