Phocuswright Research

Found 208 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2032

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2032

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

European Consumer Travel Report Fifth Edition

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US $1,495 €1217

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
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Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €121

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Latin America Online Travel Overview Second Edition

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US $995 €810

Phocuswright's Latin America Online Travel Overview Second Edition is a comprehensive analysis of six Latin American markets: Argentina, Brazil, Chile, Colombia, Mexico, and Peru. The report looks at the air, accommodations, car rental, and tour operator segments along the latest local and global trends impacting travel companies operating in the region; market sizing for total market, supplier segments, and intermediaries including OTAs and traditional travel agencies. Actual and forecasted figures are available through 2016. Data and analysis on consumer booking behavior are also available for select markets.
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Report | Published: November 2014
Free For: Global Subscribers

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €285

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

Customer Experience Management: New Technology Leads to New Benefits

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US $450 €366

Hospitality and tourism are about creating a welcoming environment for travelers, but the ways in which suppliers go about creating this environment have changed dramatically, particularly given the rapid advances in Internet usage and technology. Travelers have embraced online tools at every stage of their journey. Using several hospitality industry case studies, this Spotlight illustrates how hotels can adjust their customer experience management (CEM) strategies and leverage new technology to optimize their guests' experiences.
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Spotlight | Published: October 2014
Free For: Innovation Subscribers

The State of Social Media in Travel

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US $795 €647

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

Japan Online Travel Overview Seventh Edition

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US $995 €810

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

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US $995 €810

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers