PhoCusWright Research

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Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €373

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Insights Into Personalization: The Data

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US $350 €261

Delivering relevant content may be the most important thing a supplier can do to convert lookers into bookers – and relevance requires massive amounts of data. This article provides the nitty-gritty on three statistical methods that correlate travel variables, and examines how they work.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers