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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change, with several fundamental shifts influencing how business travel will be conducted in the future. This report provides a comprehensive view of the state of managed travel in the U.S., along with the key metrics, dynamics and trends that will shape the arena through 2013.
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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Smartphone adoption rates among leisure and business travelers have reached a tipping point, and consumers are tapping into the mobile Internet all the time, wherever they happen to be. From researching destinations to navigating the streets in a foreign country, travelers leverage the mobile Web before, during and after their trips. This report examines how travelers use the mobile Internet to plan, purchase and enhance their travel experiences, and outlines the key factors and trends that characterize this dynamic and increasingly influential channel.
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Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. PhoCusWright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Hoteliers' concerns for survival have given way to cautious optimism. Economic recovery for hoteliers is fragile. Hospitality ADR improvement is regionally uneven. And overall ADR increases are stubbornly slow. The hotel business recovery is being dampened by continued value-consciousness from both the business and leisure segments.
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Like umbrella sales on a rainy day, OTAs do best when inclement conditions dampen the travel marketplace. But despite the countercyclical boost, the OTA segment as a whole skidded off its growth track for the first time in 2009. The decline was inconsistent across companies, however, and share shifts between the major players concentrated the loss to certain brands, while other brands managed to buck the trend.
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Although 2008 and 2009 were among the worst years for U.S. airlines, 2010 is shaping up to be among the best. The 2008 oil price spike, which led to untenable fuel prices for airlines, was followed by a steep economic recession. The result was a dramatic decline in corporate demand for travel and, for airlines, those precious premium customers.
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