PhoCusWright Research

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change, with several fundamental shifts influencing how business travel will be conducted in the future. This report provides a comprehensive view of the state of managed travel in the U.S., along with the key metrics, dynamics and trends that will shape the arena through 2013.
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Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.
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March 22, 2012 Webinar Recording and Deck With smartphone usage among U.S. travelers surging past the 50% mark, the mobile platform has not only matured, but is now influencing every stage of the travel life cycle. From deciding where to go, to getting real-time directions after they've arrived, travelers are rarely without their mobile devices. The implications and opportunities for travel companies are enormous.
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Demand for business travel has recovered substantially after its 2009 plummet, but driving growth in the years ahead will prove more challenging for travel companies than in the past. Effectively catering to the wants and needs of business travelers will be increasingly important for industry players hoping to grow their share in this lucrative segment. PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue helps travel companies gain holistic perspective from the range of business travelers in the U.S., including both those who are managed by a corporate travel policy and those who are not.
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Despite early predictions about the explosion of the Long Tail in travel, these fragmented markets continue to face significant challenges to growth. In addition to pinpointing these obstacles, this article takes stock of how certain verticals are tackling them and outlines several strategies businesses can use to overcome the difficulties of this tricky but significant marketplace.
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