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Passionate and driven, ski travelers represent an attractive and lucrative traveler segment. For many, a desire to hit the slopes is an important travel motivator that drives their leisure travel decisions. Skiers spend more, purchase further in advance and use digital sources extensively when shopping for and booking ski travel.
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This report tracks the dramatic changes that have reshaped vacation rental over the past several years and identifies the trends that will impact the industry in the years to come.
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Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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The quality and functionality of mobile websites and applications within the travel, tourism and hospitality industry have shown marked improvement in the past several years. Yet at the same time, consumers have come to expect an increasingly robust mobile experience. This analysis takes stock of the mobile offerings currently available to travelers and highlights next steps for travel companies aiming to improve their mobile services.
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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Geographic data and maps are critical components of daily life for people and businesses alike. Today, services based on digital maps and geographic data have become embedded in modern culture. This Spotlight explores the evolution and current status of geo-services, including its underlying foundational elements, and examines various businesses that use geo-services to deliver personal services and rich experiences.
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Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation, personalization, targeted advertising and customer tracking.
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Despite a challenging operating environment overseas and continuing economic uncertainty at home, the U.S. public online travel agencies (OTAs) maintained their momentum in 3Q12. This Datapoint reviews the OTAs' performance in the third quarter of 2012, highlighting key trends and developments in the U.S. and abroad.
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Although GDSs have a history of being slow to innovate, recent initiatives by all three of the major players are providing travel agencies and other users with fresh capabilities outside the walled garden of old.
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