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Online Travel Agencies 4Q and Full Year 2011: Global Growth Remakes the Market
Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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Data Point
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Published: April 2012
Free For: European, Global, and Asia Pacific Subscribers
