PhoCusWright Research

Found 45 matching products (showing newest first).

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €279

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

U.S. Skier and Ski Traveler Report

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US $995 €794

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
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Report | Published: July 2013
Free For: Global Subscribers

Digital Technologies in Travel: Light at the End of the Funnel?

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US $350 €279

Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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Analysis | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1193

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Geo-Services: Key Drivers and Technologies

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US $350 €279

Geographic data and maps are critical components of daily life for people and businesses alike. Today, services based on digital maps and geographic data have become embedded in modern culture. This Spotlight explores the evolution and current status of geo-services, including its underlying foundational elements, and examines various businesses that use geo-services to deliver personal services and rich experiences.
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Spotlight | Published: March 2013
Free For: Innovation Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €1033

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

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US $995 €794

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

U.S. Online Travel Traffic Report

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US $995 €794

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Social Media in Travel 2012: Social Networks & Traveler Reviews

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US $895 €714

While a strategically managed social media presence has become de rigueur in the travel industry, companies are still struggling to determine how best to harness the medium. PhoCusWright's Social Media in Travel 2012 examines the role of social media in the online travel ecosystem, investigating which types of user-generated content are most influential, how social networking affects referrals to travel sites, and what innovations to expect from social travel startups, among other trends.
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Report | Published: September 2012
Free For: Global Subscribers

Reading Between The Links: Why Travelers Use General Search Engines

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US $745 €595

General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
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Report | Published: June 2012
Free For: Global Subscribers