Phocuswright Research

Found 20 matching products (showing newest first).

European Traveler Technology Survey 2014

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US $995 €796

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
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Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1196

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

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US $500 €400

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1196

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €1036

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

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US $995 €796

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. Phocuswright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €796

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1196

Phocuswright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Upward and Onward: Phocuswright's Indian Consumer Travel

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US $199 €159

On May 30, 2012, Phocuswright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
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Presentation | Published: May 2012
Free For: Global, Asia Pacific, and Webinar Subscribers

India Consumer Travel Report

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US $995 €796

Phocuswright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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Report | Published: May 2012
Free For: Global and Asia Pacific Subscribers