Phocuswright Research

Found 7 matching products (showing newest first).

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €285

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €1055

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

Eastern Europe Online Travel Overview

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US $995 €810

Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. Phocuswright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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Report | Published: July 2012
Free For: European and Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €407

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Presentation: Unified but Unique: Trends in European Consumer Travel

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US $199 €162

Unified but Unique: Trends in European Consumer Travel presents an overview of the status of consumer travel in three distinct markets - France, Germany and the U.K. As consumer confidence regained its footing in 2011, the European travel industry progressed toward recovery. But the response was not uniform across markets - consumers in France, Germany and the U.K. varied considerably in behavior and intention.
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Presentation | Published: October 2011
Free For: European and Global Subscribers

European Consumer Travel Report Second Edition

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US $1,695 €1380

Understanding the similarities and differences among travelers in France, Germany and the U.K. is essential for travel companies building brands in these distinct markets. Gain the consumer insight you need to thrive in Europe's competitive travel marketplace with this report.
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Report | Published: October 2011
Free For: European and Global Subscribers

What's Next for European Online Travel

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US $250 €204

This article reviews some of the most important online travel and technology trends shaping the way Europeans will plan and purchase their travel in the years to come.
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Analysis | Published: August 2009
Free For: European and Global Subscribers