Phocuswright Research

Found 8 matching products (showing newest first).

Gamification: Because Business is Not all Fun and Games

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US $250 €200

While there is an extraordinary level of participation in social gaming, and people interact with content online for hours, is there a place for gaming in business without detracting from employee productivity and performance? Can gamification be used to create loyalty to a travel brand, product or service? Is the average traveler motivated by the same elements as gamers? This Analysis addresses gamification in terms of the performance metrics it can impact, and the influence it can have on purchases, participation and brand decisions made by customers and employees in travel.
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Analysis | Published: August 2013
Free For: Innovation Subscribers

Real and Virtual Meeting Technology

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US $350 €280

Virtual meeting technology, social media and rich, always-on mobile applications are reshaping the end-to-end meeting experience. This article discusses the myriad new options available for meeting planners and examines how technology will change the face of corporate meetings.
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Spotlight | Published: September 2011
Free For: Innovation Subscribers

Presentation - Groups and Meetings: Driving Success in Business Travel's Most Complex Segment

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US $199 €159

This one-hour recorded Webinar will utilize key findings from Phocuswright's recent report focused on the groups and meetings market and will address the size and structure of the groups and meetings market with forecasts through 2012, key trends in meetings management and procurement practices, and how virtual meetings, social media and mobile are changing the very nature of meetings. This Webinar held Feb. 9, 2011 delves into the U.S. corporate groups and meetings market's decline, recovery and transformation.
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Presentation | Published: February 2011
Free For: Global Subscribers

Groups and Meetings: Driving Success in Business Travel's Most Complex Segment

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US $995 €796

Phocuswright's Groups and Meetings publication takes an in-depth look at the U.S. corporate groups and meetings market, including sizing and forecasts through 2012, trends in meetings management, and the impact of virtual conferencing and other technologies. The industry is now clawing its way out of one of its toughest periods ever, but the landscape remains dynamic and complex.
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Report | Published: January 2011
Free For: Global Subscribers

The Customer Web: Content, Context, Mediators and Customer Feedback

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US $350 €280

As the Internet evolves, there will be increasing opportunities for companies to deliver useful and appropriate content to travelers at every point along the travel value chain. This Phocuswright Spotlight examines the still-evolving "Customer Web," including how technology can facilitate a high-quality, personalized Web experience that addresses travelers' myriad information needs.
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Spotlight | Published: December 2010
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go

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US $795 €636

A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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Report | Published: October 2010
Free For: European and Global Subscribers

Cutting Losses, Rebuilding Confidence: Key U.S. Traveler Insights

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US $199 €159

An audio/video recording and presentation deck of the May 26, 2010 Online Event providing an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.
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Presentation | Published: June 2010
Free For: Global Subscribers

U.S. Corporate Travel Distribution Fourth Edition

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US $1,295 €1036

The traditional definition of business travel is changing as disruptive technologies and alternative channels force companies to evaluate if and under what conditions a trip should be taken.
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Report | Published: July 2009
Free For: Global Subscribers