PhoCusWright Research

Found 35 matching products (showing newest first).

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing_lg
US $995 €757

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
[ view more details ]

Report | Published: July 2014
Free For: Global Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

Iconspotlight_large
US $350 €266

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
[ view more details ]

Spotlight | Published: January 2014
Free For: Innovation Subscribers

China Consumer Travel Report

Ch-ctr
US $995 €757

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. PhoCusWright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
[ view more details ]

Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

European Consumer Travel Report Fourth Edition

Ectr4_lg
US $1,295 €985

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. PhoCusWright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
[ view more details ]

Report | Published: September 2013
Free For: European and Global Subscribers

U.S. Skier and Ski Traveler Report

Ski_lg
US $995 €757

Skiers and snowboarders are a unique bunch – passionate about the slopes, excited to share their experiences, and busy planning their next ski adventure the minute the last one ends. They also happen to be a travel marketer's dream demographic: young, tech-savvy, and flush with disposable income that they're happy to spend on complex ski trips. PhoCusWright's U.S. Ski and Ski Traveler Report digs into the details about this crowd, providing valuable insight about their behavior, attitudes, and motivations, including their shopping and buying habits. It also highlights the differences between skiers from various geographical regions, enabling marketers to tailor their strategies to the customers they want to attract.
[ view more details ]

Report | Published: July 2013
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

Iconspotlight_large
US $500 €380

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
[ view more details ]

Spotlight | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

Ctr3-lg
US $1,495 €1138

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

Report | Published: April 2013
Free For: Global Subscribers

Japan Online Travel Overview Report

J-oto-lg
US $1,095 €833

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Report | Published: March 2013
Free For: Global and Asia Pacific Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

Mtr-lg
US $1,295 €985

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

Report | Published: February 2013
Free For: Global Subscribers

Presentation: PhoCusWright's Traveler Technology Trends 2012

Iconwebinar_large
US $199 €151

Twitter, Facebook or Pinterest? Smartphone, tablet, desktop … or perhaps all three? Connecting with travelers today means navigating a quickly changing array of platforms and devices. With so many technology options at travelers' fingertips, devising a strategy to suit the diverse ways travelers search, shop, buy and share travel is more difficult than ever.
[ view more details ]

Presentation | Published: December 2012
Free For: Innovation and Webinar Subscribers