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Online tools, technologies and apps have already become integral parts of the travel industry and the typical consumer's decision-making path. But how effective are digital technologies at moving the needle on travel buying behavior, and do they help brands foster deeper relationships with travelers? This Analysis examines the impact of and differences between key digital technologies used in travel, including mobile, location-based services, personalization technology and more.
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The quality and functionality of mobile websites and applications within the travel, tourism and hospitality industry have shown marked improvement in the past several years. Yet at the same time, consumers have come to expect an increasingly robust mobile experience. This analysis takes stock of the mobile offerings currently available to travelers and highlights next steps for travel companies aiming to improve their mobile services.
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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Geographic data and maps are critical components of daily life for people and businesses alike. Today, services based on digital maps and geographic data have become embedded in modern culture. This Spotlight explores the evolution and current status of geo-services, including its underlying foundational elements, and examines various businesses that use geo-services to deliver personal services and rich experiences.
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Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Brochures can be excellent tools for cultivating brand and selling credibility and capability. E-brochures can transcend the limits of the traditional print model by offering vastly improved navigation, personalization, targeted advertising and customer tracking.
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Despite a challenging operating environment overseas and continuing economic uncertainty at home, the U.S. public online travel agencies (OTAs) maintained their momentum in 3Q12. This Datapoint reviews the OTAs' performance in the third quarter of 2012, highlighting key trends and developments in the U.S. and abroad.
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Although GDSs have a history of being slow to innovate, recent initiatives by all three of the major players are providing travel agencies and other users with fresh capabilities outside the walled garden of old.
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Thanks to technological advancements, the amount of data an organization can create in just a single day has become mind-boggling and unwieldy. Although sifting through it in any meaningful way requires time and investment in tools for data mining and analytics, using this information intelligently can yield major results for businesses.
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Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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