PhoCusWright Research

Found 15 matching products (showing newest first).

The U.S. Travel Advertising Marketplace: Industry Sizing and Trends 2015

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US $995 €741

The rise of the Internet has significantly disrupted the traditional means through which advertisers reach consumers. With popular new channels for planning and booking travel online, travel companies are battling it out to reach customers via the media and devices they spend the most time with. This report assesses the U.S. travel advertising marketplace, analyzing the trends, practices and allocations for travel industry spending from 2011-2015. Particular emphasis is given to online ad spend dynamics and strategies.
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Report | Published: June 2014
Free For: Global Subscribers

Online Travel Agencies 4Q and Full Year 2013: Global Gains as Meta, Mobile and IPOs Set the Stage for an Intense 2014

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US $450 €335

Amid change and consolidation, 2013 was a year to remember for online travel agencies (OTAs). Public OTAs delivered impressive performances, as global markets, mobile and metasearch increasingly took center stage. The big three public OTAs gained from improving market conditions in the U.S., but international online markets grew faster, benefiting both local and global players.
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Data Point | Published: April 2014
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1337

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

China Report Package (Buy 2 Reports and Save 10%)

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US $1,521 €1133

Purchase PhoCusWright's China Consumer Travel Report (including FREE access to the Oct. 9 webinar) and China Online Travel Overview Sixth Edition together to save 10%.
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Report | Published: October 2013

China Online Travel Overview Sixth Edition

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US $695 €517

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Middle East Online Travel Overview

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US $1,495 €1113

The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips. PhoCusWright's Middle East Online Travel Overview – the first in-depth analysis of this emerging market – provides sizing, trending and forecasts for the region as a whole and for four major markets in particular: the United Arab Emirates, Qatar, Egypt and Saudi Arabia. In addition, the report offers detailed examination by segment and channel and delves into the complex technology trends shaping the market.
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Report | Published: March 2013
Free For: European, Global, and Asia Pacific Subscribers

Japan Online Travel Overview Report

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US $1,095 €815

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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Report | Published: March 2013
Free For: Global and Asia Pacific Subscribers

A Long-Term View of Tour Operators

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US $350 €261

European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Spotlight | Published: September 2012
Free For: European and Global Subscribers

Eastern Europe Online Travel Overview

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US $995 €741

Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. PhoCusWright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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Report | Published: July 2012
Free For: European and Global Subscribers

China Online Travel Overview Fifth Edition: The Giant Has Awoken

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US $895 €666

China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
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Report | Published: June 2012
Free For: Global and Asia Pacific Subscribers