PhoCusWright Research

Found 70 matching products (showing newest first).

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €742

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

Share This! Private Accommodation & the Rise of the New Gen Renter

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US $795 €593

The transformation in the alternative accommodations sector over the past decade has been nothing short of revolutionary – and has given rise to a unique breed of U.S. rental travelers. PhoCusWright undertook this study to find out who these travelers are, how they travel, what they want, and how they shop and book. The analysis also examines the potential overlap between the rental and hotel markets and takes an in-depth look at emerging trends among rental travelers, including demographics, travel behavior and use of consumer technology.
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Report | Published: June 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1115

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €261

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

Online Travel Review Deception: The Good, the Bad and the Ugly

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US $350 €261

Travelers consider reviews a critical tool when researching and shopping for hotel rooms. But not all reviews are written with honest intent, and deception and review manipulation can take many guises. While humans can't reliably distinguish false reviews from truthful ones, researchers are creating computer programs that can – a welcome development to hoteliers.
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Spotlight | Published: January 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €742

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

European Online Travel Overview Ninth Edition

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US $2,495 €1861

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. PhoCusWright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2013
Free For: European and Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Airlines

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US $1,250 €933

Despite the surges of the past two years, U.S. airlines made only small gains in 2012. Pressure from all sides is leaving little room to move in terms of capacity, load or fares. Still, carriers have discovered two bright spots in the market – ancillaries and mobile sales – and are moving boldly, and successfully, toward them. U.S. Online Travel Overview Thirteenth Edition: Airlines sizes the total and online airline markets and provides analysis and projections by channel through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Hotels & Lodging

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US $1,250 €933

U.S. hotels continued to outshine the industry as a whole in 2012. Increased marketing spend by suppliers and online travel agencies, the availability of vast and appealing content, and high mobile adoption are connecting with eager travelers of all stripes. Demand is up, and so are profits – but distribution decisions have become trickier than ever. U.S. Online Travel Overview Thirteenth Edition: Hotel & Lodging sizes the total and online hotel markets, delves into current and projected channel dynamics, and provides comprehensive analysis and market forecasting through 2015.
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Report | Published: December 2013
Free For: Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition: Online Travel Agencies

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US $1,250 €933

Hotels were up, air was down – upheaval was the name of the game for U.S. online travel agencies in 2012. Growth is slowing, competition is accelerating, and mobile is throwing a curve ball at every known marketing and booking strategy. As an added twist, big moves by established players have essentially drawn a whole new map of the OTA world. U.S. Online Travel Overview Thirteenth Edition: Online Travel Agencies sizes the OTA market, digs into the sweeping changes shaping current and future business, and gets refreshingly real about mobile.
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Report | Published: December 2013
Free For: Global Subscribers