browse publications

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
[ view more details ]

China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
[ view more details ]

Indonesia is home to a relatively young but rapidly accelerating travel and tourism industry. This Spotlight presents a snapshot of Indonesia's dynamic travel market, including the incidence of travel, analysis of travel components, leading suppliers, online versus offline channels, social media, mobile and more.
[ view more details ]

PhoCusWright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
[ view more details ]

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
[ view more details ]

Delivering relevant content may be the most important thing a supplier can do to convert lookers into bookers – and relevance requires massive amounts of data. This article provides the nitty-gritty on three statistical methods that correlate travel variables, and examines how they work.
[ view more details ]

A devastating earthquake and tsunami rocked Japan in March 2011, shaking the country's economy and major industries, including travel. Still, Japan boasts the largest online travel market in Asia Pacific, and accounts for nearly half of the region's online traffic bookings. This report analyzes Web traffic in Japan - including volume, cross-visitation, and source/loss patterns - across major travel subcategories, revealing key traffic trends and sector-specific dynamics.
[ view more details ]

Asia Pacific Online Travel Traffic Jam! presents an overview of Web traffic and online travel shopping trends in three distinct markets - Australia, China and India.
[ view more details ]

With a mature Internet population and the highest online travel penetration rate in Asia Pacific, Australia is home to a highly developed and thriving online travel marketplace. Travel websites represent one of the most visited Internet categories in the country. PhoCusWright has partnered with global digital intelligence provider comScore to measure and analyze Australian Web traffic within the travel category.
[ view more details ]