Phocuswright Research

Found 17 matching products (showing newest first).

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €281

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

European Traveler Technology Survey 2014

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US $995 €798

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
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Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Incumbents, Innovators, Disruptors: Update on Europe's Dynamic OTA Landscape

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US $450 €361

Europe's online travel agency (OTA) landscape took numerous twists and turns in the first half of 2014, including several significant IPOs, formidable partnerships and potentially disruptive new services. These developments will impact online distribution in some of Europe's most important travel markets. This Analysis examines the dynamic European OTA marketplace, with a focus on key players, notable activity and trends, and what to expect in the months and years ahead.
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Data Point | Published: July 2014
Free For: European and Global Subscribers

When They Get There: Activities, Attractions, Events and Tours in Europe

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US $1,195 €959

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
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Report | Published: March 2014
Free For: European and Global Subscribers

Mobile in U.S. and European Markets - Beyond a Uniform Strategy

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US $350 €281

A study of four of the world's most lucrative online travel markets – France, Germany, the U.S. and the U.K. – reveals differences in demographics, consumer preferences, and macroeconomics that heavily influence the dynamics of each market's mobile travel development. Companies hoping to grab mobile share in these markets need to tailor their strategies accordingly.
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Data Point | Published: February 2014
Free For: European and Global Subscribers

European Online Travel Overview Ninth Edition

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US $2,495 €2002

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. Phocuswright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2013
Free For: European and Global Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €1039

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €798

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1200

Phocuswright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Eastern Europe Online Travel Overview

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US $995 €798

Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. Phocuswright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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Report | Published: July 2012
Free For: European and Global Subscribers