PhoCusWright Research

Found 11 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1139

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1139

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

U.S. Online Travel Traffic Report

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US $995 €758

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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Report | Published: December 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €758

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

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US $199 €152

On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

U.S. Consumer Travel Report Fourth Edition

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US $1,495 €1139

While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Report | Published: May 2012
Free For: Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €606

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Presentation - On the Edge of Optimism: Key U.S. Traveler Insights

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US $199 €152

This one-hour recorded PhoCusWright Webinar explores the behavioral trends, motivations and intentions of U.S. travelers. The package includes the audio recording and presentation deck of the July 13 Webinar. Discover the status of consumer travel in the U.S. and insights into key indicators for the upcoming year.
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Presentation | Published: July 2011
Free For: Global and Webinar Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go

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US $795 €606

A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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Report | Published: October 2010
Free For: European and Global Subscribers

Online Travel in Canada: Market Size, Consumer Trends & Traffic

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US $199 €152

Travel companies operating in Canada can no longer rely on their 'online strategy' or their 'Canada strategy;' they must have a Canadian online travel strategy. This Online Event delivers market intelligence, consumer insights and key trends that companies need to get ahead in Canada.
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Presentation | Published: June 2010
Free For: Global Subscribers