PhoCusWright Research

Found 62 matching products (showing newest first).

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €592

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from PhoCusWright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Hotel Technology: Delivering an Outstanding Customer Experience

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US $250 €186

The options for hoteliers to attract and retain customers using technology-based innovation have never been better. New technologies, evolving business models and heightened competition are providing hoteliers with both the opportunity and the impetus to leverage a variety of innovative products and services. This Analysis provides an overview of some of the unique opportunities available to the lodging industry that can help drive loyalty, fuel word-of-mouth and increase repeat business.
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Analysis | Published: June 2014
Free For: Innovation Subscribers

Online Travel Agencies 1Q14: Travelocity Elevates Expedia, But Priceline Still the Growth Leader

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US $350 €261

Expedia and Priceline continued their battle for the world's top spot among online travel agencies (OTAs) in 1Q14. While Expedia received a significant boost from the addition of its affiliate partner Travelocity in the U.S., Priceline notched segment-leading year-over-year growth, owing to its robust international operations.
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Data Point | Published: May 2014
Free For: European, Global, and Asia Pacific Subscribers

When They Get There: Activities, Attractions, Events and Tours in Europe

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US $1,195 €890

The travel activities opportunity in Europe is much larger than that in the U.S., and variations between individual European markets make the region a distinctly different field of play. When They Get There (and Why They Go): Activities, Attractions, Events and Tours in Europe examines the travel activities segment in five key European markets (France, Germany, Spain, Italy and the U.K.), provides insight into the latest progress in the travel activities ecosystem, and identifies lingering barriers to online and mobile activities growth.
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Report | Published: March 2014
Free For: European and Global Subscribers

Mobile in U.S. and European Markets - Beyond a Uniform Strategy

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US $350 €261

A study of four of the world's most lucrative online travel markets – France, Germany, the U.S. and the U.K. – reveals differences in demographics, consumer preferences, and macroeconomics that heavily influence the dynamics of each market's mobile travel development. Companies hoping to grab mobile share in these markets need to tailor their strategies accordingly.
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Data Point | Published: February 2014
Free For: European and Global Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €741

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Ninth Edition

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US $995 €741

Unlike much of Europe, the Scandinavian countries retained high disposable income and a strong labor market in 2012. Travel demand was solid for the year and will remain so through 2015, resulting in steady annual growth for both the online and total markets. Scandinavia continues to lead Europe in online travel penetration, and mobile bookings are catching on quickly. Suppliers will maintain their advantage over online travel agencies in the coming years, partly by rolling out more and better mobile offerings. The Scandinavian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online travel markets in Denmark, Norway and Sweden by segment and channel. Using both historical data and analyst forecasts, the report offers a five-year view of the markets from 2011-2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

French Online Travel Overview Ninth Edition

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US $995 €741

Online travel bookings in France are on a healthy growth tear, though growth will slow in the next few years as the nation's market nears maturity. Rail, airlines and online travel agencies made out especially well in 2012; tour operators continued to flail. Hotel bookings saw a minor increase - and the best-performing properties were confined to Paris and other urban centers, leaving most of the lodging market in a rut. The French Online Travel Overview Ninth Edition provides sizing and analysis for the total and online French travel markets by segment and channel, including mobile. In addition to a historical view, the report offers projections for all segments through 2015 and explores the evolution of market dynamics as travel companies - out of sheer necessity - race to develop multichannel distribution strategies.
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Report | Published: January 2014
Free For: European and Global Subscribers

Spanish Online Travel Overview Ninth Edition

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US $995 €741

Spain's economy has been mired in recession for over five years. As unemployment hit a new high in 2013, consumer confidence hit a new low - and dragged travel demand down with it. Because Spain is largely an inbound market, segments that rely heavily on foreign visitors - such as hotel and car rental - are withstanding the downturn more deftly than air and rail, which depend more on domestic travelers. Despite stagnation in the overall travel market, online travel bookings are on the rise and will continue their upward trajectory through 2015.
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Report | Published: January 2014
Free For: European and Global Subscribers

U.K. Online Travel Overview Ninth Edition

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US $995 €741

The U.K. has so far proven resilient in the face of Europe's economic unease. Though unusually high unemployment and the threat of other fiscal problems linger, U.K. consumers gained confidence as employment rates - and the summer weather - improved in 2012. Both online and overall travel bookings saw healthy growth for the year, and annual increases will remain steady through 2015. In addition, U.K. travelers - already an extremely tech-savvy group - are quickly adopting mobile as a travel searching and booking platform. While this development doesn't come close to threatening supplier dominance online, it is giving online travel agencies a new edge in hotel sales.
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Report | Published: January 2014
Free For: European and Global Subscribers