PhoCusWright Research

Found 24 matching products (showing newest first).

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1113

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €261

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €741

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

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US $500 €372

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1113

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

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US $1,295 €964

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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Report | Published: February 2013
Free For: Global Subscribers

Traveler Technology Survey 2012

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US $995 €741

Until recently, travel companies' online strategies could be comfortably confined to the desktop web. However, the explosion in consumer electronics, mobile technology and social media have transformed the online experience, making it extremely challenging to address the market with a single, mainstream strategy. Mobile devices, tablets and still-evolving social platforms have changed the way travelers connect, plan and share their experiences. PhoCusWright's Traveler Technology Survey 2012 provides travel companies and marketers a comprehensive view of how the latest devices, mobile functionality and social networks are shaping the consumer travel planning process.
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Report | Published: December 2012
Free For: Innovation Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €741

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

European Consumer Travel Report Third Edition

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US $1,495 €1113

PhoCusWright's European Consumer Travel Report Third Edition explores consumer travel trends in three major European markets: France, Germany and the U.K. The study outlines year-over-year changes in leisure travel incidence, trip frequency and duration, travel expenditure, international travel and travel product purchases. Analysis provides an in-depth look at the use of online and offline channels during three stages of the travel planning process - destination selection, shopping and booking - and examines travel-related engagement via the mobile web and social networks.
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Report | Published: September 2012
Free For: European and Global Subscribers

Reading Between The Links: Why Travelers Use General Search Engines

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US $745 €555

General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
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Report | Published: June 2012
Free For: Global Subscribers