Phocuswright Research

Found 19 matching products (showing newest first).

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing_lg
US $995 €803

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
[ view more details ]

Report | Published: July 2014
Free For: Global Subscribers

European Consumer Travel Report Fourth Edition

Ectr4_lg
US $1,295 €1045

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
[ view more details ]

Report | Published: September 2013
Free For: European and Global Subscribers

China Consumer Travel Report

Ch-ctr
US $995 €803

In some respects, China's travel market is not as well developed as many Western markets. Yet with twice as many travelers as the U.S. and a new breed of consumer that is ready, willing and able to get out and see the world, China represents a rather large and unique opportunity. Phocuswright's China Consumer Travel Report provides a comprehensive profile of Chinese travelers' attitudes and behavior throughout the travel lifecycle. Key metrics include frequency and duration of trips (both domestic and international), travel spend and travel component purchases, and the impact of social media and the emerging mobile platform on travel-related activities.
[ view more details ]

Report | Published: September 2013
Free For: Global and Asia Pacific Subscribers

U.S. Consumer Travel Report Fifth Edition

Ctr3-lg
US $1,495 €1207

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

Report | Published: April 2013
Free For: Global Subscribers

Japan Online Travel Overview Report

J-oto-lg
US $1,095 €884

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Report | Published: March 2013
Free For: Global and Asia Pacific Subscribers

U.S. Mobile Travel Report: Market Sizing and Consumer Trends

Mtr-lg
US $1,295 €1045

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

Report | Published: February 2013
Free For: Global Subscribers

U.S. Online Travel Traffic Report

Us-ottr
US $995 €803

As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. Phocuswright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. Phocuswright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
[ view more details ]

Report | Published: December 2012
Free For: Global Subscribers

Reading Between The Links: Why Travelers Use General Search Engines

Ctr4-breakout
US $745 €601

General search engines like Google have become so ubiquitous that many users would be lost without them. In the travel category, top brands compete fiercely for general search traffic, despite their well-established names and websites. This report examines the role of general search engines in the travel planning process, and includes an overview of travelers' search engine usage by brand, motives for using search, travel products searched for and more.
[ view more details ]

Report | Published: June 2012
Free For: Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

Iconwebinar_large
US $199 €161

On June 13, Phocuswright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
[ view more details ]

Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

India Consumer Travel Report

Ictr-lg
US $995 €803

Phocuswright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
[ view more details ]

Report | Published: May 2012
Free For: Global and Asia Pacific Subscribers