Phocuswright Research

Found 53 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

Eoto_lg
US $2,495 €2040

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
[ view more details ]

Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

Oto-lg
US $2,495 €2040

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
[ view more details ]

Report | Published: December 2014
Free For: Global Subscribers

European Consumer Travel Report Fifth Edition

Ectr4_lg
US $1,495 €1223

Although Europe's economic rollercoaster continued in 2014 amid fears of a renewed slowdown, consumer confidence has proven remarkably resilient. The vast majority of travelers in major markets continue to indulge in much-needed vacations. Phocuswright's European Consumer Travel Report Fifth Edition provides a detailed view of traveler behaviors and purchase trends across three key European markets - France, Germany and the U.K. - via a range of metrics, including trip incidence, frequency and duration, travel expenditure and travel product consumption. The report also provides insight into online/offline channels, explores which technology features travelers use during each stage of the trip process, and measures the growing impact of mobile devices.
[ view more details ]

Report | Published: November 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

Pcwi_circle
US $149 €122

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
[ view more details ]

Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

European Traveler Technology Survey 2014

Eurotts_lg
US $995 €814

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
[ view more details ]

Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

Parsing_lg
US $995 €814

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
[ view more details ]

Report | Published: July 2014
Free For: Global Subscribers

U.S. Consumer Travel Report Sixth Edition

Ctr3-lg
US $1,495 €1223

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. Phocuswright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
[ view more details ]

Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

Iconanalysis_large
US $350 €286

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
[ view more details ]

Analysis | Published: April 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

Trtech_lg
US $995 €814

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. Phocuswright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
[ view more details ]

Report | Published: January 2014
Free For: Innovation Subscribers

European Online Travel Overview Ninth Edition

Eoto_lg
US $2,495 €2040

Despite continuing political and economic uncertainty in the region, Europe's travel market continued its recovery in 2012. While the total value of travel services sold surpassed its prerecession peak, mixed economic conditions have led to uneven performances across the major markets. Phocuswright's European Online Travel Overview Ninth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
[ view more details ]

Report | Published: December 2013
Free For: European and Global Subscribers