Phocuswright Research

Found 13 matching products (showing newest first).

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €122

PURCHASE BY JAN. 15 FOR SPECIAL PRICING AND BONUS DISCOUNT! Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €814

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

Online Travel Agencies 2Q and 1H12: International Markets Thrown a Curveball

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US $450 €368

The second quarter of 2012 was challenging for U.S. public online travel agencies (OTAs) – Expedia, Orbitz and Priceline. While domestic business was resilient for most, relatively weak travel demand in Europe meant that growth from overseas operations was muted across the board.
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Data Point | Published: October 2012
Free For: European, Global, and Asia Pacific Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2012

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US $995 €814

With uncertainty still lingering over many of the world's economies, consumers have grown increasingly careful about their travel spending. A range of influences and information sources impact how consumers decide where to go, and travel behavior varies considerably across different markets. This report explores how the process of destination selection is evolving, and in particular how this process differs between travelers in the U.S., France, Germany and the U.K.
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Report | Published: September 2012
Free For: European and Global Subscribers

Online Travel Agencies 1Q12: Domestic Gets Its Groove Back (But the Big Story is Still Overseas)

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US $350 €286

Despite rising oil prices and airfares, aggregate gross bookings of the three public U.S. OTAs – Expedia, Orbitz and Priceline – made notable increases in 1Q12. However, near-term headwinds lie in wait.
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Data Point | Published: June 2012
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €409

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Online Travel Agencies 4Q and Full Year 2011: Global Growth Remakes the Market

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US $450 €368

Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
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Data Point | Published: April 2012
Free For: European, Global, and Asia Pacific Subscribers

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2011

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US $795 €650

Consumers take into account a broad range of factors when deciding where to spend their hard-earned leisure travel time. This report delivers in-depth analysis of the destination selection process, highlighting the key motivators, information sources, online features and websites used in destination selection. Armed with these insights, destination marketers and other travel companies are better positioned to reach and influence consumers, as they explore the world of travel possibilities.
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Report | Published: November 2011
Free For: European and Global Subscribers

Online Travel Agencies: A Global Snapshot

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US $450 €368

While online travel agency growth is slipping in more mature markets, it is gaining strength in emerging markets. Local OTAs are taking the lead in the latter – but don't count global OTAs out yet, as they are investing heavily in these markets in efforts to catch up.
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Data Point | Published: May 2011
Free For: European, Global, and Asia Pacific Subscribers

Global Online Travel Overview Second Edition

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US $695 €568

Online travel is no longer the domain of wealthy nations with pervasive computer and Internet access. It is universal. Any traveler with a computer, tablet or mobile device can make an online transaction - from just about anywhere. This publication compares total and online leisure/unmanaged business travel gross bookings in the U.S., Europe, Asia Pacific and Latin America.
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Report | Published: April 2011
Free For: Global Subscribers