Phocuswright Research

Found 46 matching products (showing newest first).

Spanish Online Travel Overview Tenth Edition

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US $995 €876

In Spain, strong inbound tourism has pulled the country's travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain's online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country's lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.
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Report | Published: January 2015
Free For: European and Global Subscribers

U.K. Online Travel Overview Tenth Edition

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US $995 €876

Improvements in the British economy in 2013, as well as favorable exchange rates between the pound sterling and the euro, drove demand for outbound leisure travel and stirred heavy competition within the industry. Low-cost carriers led growth for the year, followed by rail and traditional airlines, and mobile strategies stood front and center. Tour operators started separating themselves from online travel agencies in the hopes of becoming favored travel brands (and channels). This flurry of consumer-driven activity and growth - while welcome - may cool down soon, resulting in relatively slower growth through 2016. Ultimately, though, the long view for the U.K. remains optimistic.
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Report | Published: January 2015
Free For: European and Global Subscribers

French Online Travel Overview Tenth Edition

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US $995 €876

The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France's total travel market will begin to recover in 2015.
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Report | Published: January 2015
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Tenth Edition

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US $995 €876

Not only did Scandinavia's travel market expand in 2013, but each segment performed well - especially low-cost carriers. Scandinavia, the smallest of the major European travel markets, has the highest online penetration, and it will retain this title through 2016 as strong smartphone penetration drives an exponential rise in travel-related mobile use. Annual growth through 2016 will be slow but steady, as the travel markets in Norway, Denmark and Sweden are all relatively mature, but certain segments and channels - low-cost carriers, online travel agencies and mobile bookings - will outpace the overall market.
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Report | Published: January 2015
Free For: European and Global Subscribers

Italian Online Travel Overview Tenth Edition

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US $995 €876

Thanks to a gloomy economic and political environment, Italy's travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators' investment in high-speed routes finally paid off. Despite the country's previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which - along with the recent influx of visitors from emerging markets like Russia and China - is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.
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Report | Published: January 2015
Free For: European and Global Subscribers

German Online Travel Overview Tenth Edition

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US $995 €876

Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe's largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country's dominant operator. Through 2016, each of Germany's travel segments will see a shift from offline to online distribution.
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Report | Published: January 2015
Free For: European and Global Subscribers

European Online Travel Overview Tenth Edition

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US $2,495 €2197

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2014
Free For: European and Global Subscribers

The Phocuswright Yearbook 2014: The Year Ahead in Digital Travel

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US $149 €131

Get the essential data and critical insights you need to understand what's happened and plan for where it's all headed. Designed in an easy-to-read presentation format, the Phocuswright Yearbook 2014 provides a comprehensive, data-led overview of the state of digital in travel.
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Report | Published: November 2014
Free For: European, Global, Innovation, and Asia Pacific Subscribers

Europe's Meta Game: Update on Evolution of Travel Search

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US $350 €308

The European metasearch landscape is moving toward greater consolidation, as online travel agencies (OTAs) acquire local brands, and two - Kayak and Trivago - pull away from the competition. The consolidation coincides with OTAs' growing interest in the category. This Spotlight addresses recent developments in European metasearch, including analysis of key players, issues and challenges facing the segment.
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Spotlight | Published: October 2014
Free For: European and Global Subscribers

European Hotel Distribution and Market Trends

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US $450 €396

Despite ongoing economic uncertainties, the European hotel market has demonstrated continuous growth over the past four years, and total gross bookings are expected to reach a record high in 2014. While OTAs capture the majority of web revenues, new distribution technologies and evolving business models could provide more leverage for hoteliers in the future. This Spotlight explores Europe's vibrant hotel marketplace, including size of the market, key trends and evolving online distribution dynamics.
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Spotlight | Published: August 2014
Free For: European and Global Subscribers