PhoCusWright Research

Found 30 matching products (showing newest first).

Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013

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US $995 €787

During trip planning, travelers are influenced by a complex interplay of channels, websites and devices. While traditional points of influence, such as brick-and-mortar outlets, still hold sway, online resources far outweigh offline ones - both in influence and number. The challenge for suppliers, then, is to create a trusted brand that stays top of mind and lightens the traveler's load during the selection process. Destination Unknown: How U.S. and European Travelers Decide Where to Go 2013 illuminates the myriad factors involved in leisure travel decision-making and compares the process in four key markets: the U.S., the U.K., Germany and France.
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Report | Published: February 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €1972

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1182

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Presentation: Fright or Flight? Key U.S. Consumer Travel Trends

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US $199 €157

On June 13, PhoCusWright presented a special live event that explores the subtle shifts that are impacting the U.S. leisure travel marketplace. Fright or Flight? Key U.S. Consumer Travel Trends examines U.S. traveler behavior and attitudes, and their impact on the leisure travel market.
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Presentation | Published: June 2012
Free For: Global and Webinar Subscribers

Presentation: U.S. Corporate Travel Report: Market Sizing and Technology Trends

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US $199 €157

This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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Presentation | Published: May 2012
Free For: Global and Webinar Subscribers

U.S. Consumer Travel Report Fourth Edition

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US $1,495 €1182

While total travel gross bookings in 2011 made it back to pre-recession levels, not all consumers felt the glow. PhoCusWright's U.S. Consumer Travel Report Fourth Edition features longitudinal analyses of a broad range of travel behaviors -- including general metrics such as trip frequency, components purchased and travel expenditure -- and examines the use of media supporting purchase decisions and bookings. The report also includes an analysis of traveler intentions for the upcoming year.
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Report | Published: May 2012
Free For: Global Subscribers

U.S. Corporate Travel Report: Market Sizing and Technology Trends

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US $1,995 €1577

While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change, with several fundamental shifts influencing how business travel will be conducted in the future. This report provides a comprehensive view of the state of managed travel in the U.S., along with the key metrics, dynamics and trends that will shape the arena through 2013.
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Report | Published: May 2012
Free For: Global Subscribers

Presentation: The Once and Future Agent: PhoCusWright's Travel Agency Distribution Landscape 2009-2013

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US $199 €157

This recording and deck of PhoCusWright's April 25 Webinar explores the traditional agency channel, identifying the key forces that shape agency distribution.
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Presentation | Published: April 2012
Free For: Global and Webinar Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €395

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Presentation: PhoCusWright's U.S. Business Traveler: Managed, Unmanaged and Rogue

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US $199 €157

Empowered by an increasingly sophisticated assortment of tools at their fingertips, today's business travelers are taking more control over their entire experience. From picking their own favorite suppliers and booking channels, to integrating leisure components into their work trips and leveraging social media, business travelers are demanding more than ever before.
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Presentation | Published: April 2012
Free For: Global and Webinar Subscribers