browse publications

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
[ view more details ]

It was a mixed year for the three publicly traded U.S.-based global online travel agencies (OTAs) – Expedia, Orbitz and Priceline. As growth in the domestic market continued to slow, softer but still buoyant growth overseas mitigated some of the slowdown at home.
[ view more details ]

PhoCusWright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The PhoCusWright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
[ view more details ]

While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.
[ view more details ]

The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips. PhoCusWright's Middle East Online Travel Overview – the first in-depth analysis of this emerging market – provides sizing, trending and forecasts for the region as a whole and for four major markets in particular: the United Arab Emirates, Qatar, Egypt and Saudi Arabia. In addition, the report offers detailed examination by segment and channel and delves into the complex technology trends shaping the market.
[ view more details ]

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
[ view more details ]

PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
[ view more details ]

Despite a challenging operating environment overseas and continuing economic uncertainty at home, the U.S. public online travel agencies (OTAs) maintained their momentum in 3Q12. This Datapoint reviews the OTAs' performance in the third quarter of 2012, highlighting key trends and developments in the U.S. and abroad.
[ view more details ]

Compared to their counterparts in the U.S., hotels in Europe lag significantly in terms of revenue generated from ancillary sales - either directly through their own facilities, or via third parties. This Spotlight examines the state of ancillary hotel sales in Europe, including the types of available add-ons, distribution channels, technology drivers and growth potential.
[ view more details ]