PhoCusWright Research

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How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €355

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

The Tour Operator is Dead - Long Live the Tour Operator

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US $350 €276

Tour operators have been a key segment in the global travel industry for decades. But despite their established brand recognition and strong share of bookings in some markets, tour operators have come under waves of competitive pressure, prompting change, consolidation and closures. This Analysis examines some of the challenges tour operators face - including consumers who seek to build their own travel packages, and technologies that enable new players and business dynamics - along with the ways in which traditional vacation packagers are reinventing themselves in order to stay vital.
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Analysis | Published: May 2014
Free For: Innovation Subscribers

NDC Update: A Radical Change to Travel Distribution?

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US $350 €276

IATA's New Distribution Capability (NDC) has significant implications for travel distribution, which could profoundly affect airlines, global distribution systems (GDSs), travel management companies (TMCs) and online travel agencies (OTAs). While a key objective of NDC is to give airlines greater control over pricing and ancillary services, its potential impact on travelers and other stakeholders remains unclear. This Spotlight provides an update on NDC progress to date, highlighting the successes, challenges and the ongoing controversy.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1180

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Mobile Travel Landscape: A Multi-Region Spotlight

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US $650 €513

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile adoption and mobile travel development across three regions – Asia Pacific, Europe and the U.S. – and offers details on device usage, traveler behavior, innovation, and strategies from key travel companies in each region.
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Spotlight | Published: April 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €785

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Using Google Glass and Other Technologies to Put Your Destination on the Map

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US $250 €197

Even the most innovative DMOs must be strategic about which consumer technologies they invest in. This article explores several technologies DMOs can use to foster destination exploration. It offers an in-depth look at how DMOs and other travel companies are currently using the technologies, and poses ideas for potential applications and future development.
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Analysis | Published: December 2013
Free For: Innovation Subscribers

Hotel Revenue Management Publication Package

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US $650 €513

Purchase two hotel revenue management articles together to save.
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Spotlight | Published: December 2013

Travel Distribution 2018: A Look Ahead

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US $250 €197

This Analysis aggregates insights and predictions from a range of PhoCusWright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers

India Online Travel Overview Sixth Edition: Rail and Hotel Steal the Spotlight

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US $695 €548

While India breezed through the global financial crisis of 2009, the country's economy – along with its travel market – buckled to global economic pressures in 2012. The rupee dropped in value, hotels took a hit, and airlines – the market's biggest segment – face ongoing industry woes. Despite weak market dynamics, however, India's travel market remains resilient and will not take long to regain full steam. Total travel gross bookings in 2012 experienced healthy growth on a local currency basis, and the explosive increases expected for online hotel and rail bookings in the next three years are nothing short of incredible.
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Report | Published: June 2013
Free For: Global and Asia Pacific Subscribers