Phocuswright Research

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U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1207

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

The Role of the GDSs in How Today's Travel Agents Look and Book

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US $450 €363

Global distribution systems (GDSs) represent a major piece of airline transactions and a vast majority of travel agency flight, hotel and car rental transactions. But the travel agency landscape has evolved significantly, and the GDS no longer always takes center stage when agents book. This analysis examines how travel agents research and book travel products, the role of the GDS and how this varies by agency type.
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Analysis | Published: June 2012
Free For: Innovation Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €404

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers

Traveler Technology Survey 2011

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US $1,295 €1045

Social networks and the mobile Internet have begun to exert a strong influence on how consumers plan, purchase and experience their leisure travel. Phocuswright's Traveler Technology Survey 2011 delivers the insights needed to stay on top of these dynamic travel technology trends.
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Report | Published: November 2011
Free For: Innovation Subscribers

When They Get There (and Why They Go): Activities, Attractions, Events and Tours

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US $995 €803

While U.S. travelers spent nearly $27 billion on travel activities, attractions, events and tours in 2009, these activities have failed to penetrate and participate in the broader travel distribution ecosystem. This report analyzes the travel opportunity for events and activities in the U.S., and identifies opportunities and challenges for travel suppliers, distributors and technology providers.
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Report | Published: February 2011
Free For: European and Global Subscribers