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While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, PhoCusWright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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PhoCusWright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The PhoCusWright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
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While Russia and Eastern Europe's travel market lags more developed regions in terms of online travel penetration, its technological maturity is advancing rapidly. This growth includes metasearch, an area where multiple brands are thriving in this fragmented marketplace. This Analysis examines the travel metasearch landscape in Russia and Eastern Europe, including prevailing market conditions, key players and trends driving the evolution of the category.
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The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips. PhoCusWright's Middle East Online Travel Overview – the first in-depth analysis of this emerging market – provides sizing, trending and forecasts for the region as a whole and for four major markets in particular: the United Arab Emirates, Qatar, Egypt and Saudi Arabia. In addition, the report offers detailed examination by segment and channel and delves into the complex technology trends shaping the market.
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Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
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Nearly two thirds of U.S. online travelers now own a smartphone, one third own a tablet and nearly a fourth own both. Rapid adoption of mobile devices among travelers is impacting every phase of the travel process, and mobile is becoming the new battleground for travel companies seeking to grow market share. This report provides a detailed assessment of the U.S. mobile travel market, including consumer behavior trends, mobile market sizing and projections for key travel segments.
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PhoCusWright partnered with global digital intelligence provider comScore to measure and analyze web traffic within the travel category in China, including unique visitors, cross-visitation and source/loss patterns. This analysis reveals the dynamics of travel research from the Chinese consumer's point of view and highlights the degrees of influence wielded by different types of travel companies: OTAs versus suppliers, local providers versus global ones, and transactional versus nontransactional sites.
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As travelers hop from site to site cobbling together their perfect trips, their mouse clicks yield important clues to the shifting dynamics of the online travel marketplace. PhoCusWright partnered with New York-based Experian Hitwise to identify key trends influencing how consumers plan travel online. PhoCusWright's U.S. Online Travel Traffic Report analyzes the most important categories in the travel vertical, revealing traffic patterns for both transactional and nontransactional travel websites and providing a top-level view of visitation and both upstream and downstream traffic.
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European tour operators continue to face financial hardship, thanks to competition from online travel agencies and supplier-direct sales. But efforts to improve their product mix and flexibility, differentiate themselves through customer service, and update their business models may yet keep tour operators in the game.
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Eastern Europe's travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. PhoCusWright's Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.
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