browse publications

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
[ view more details ]

China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
[ view more details ]

On May 30, 2012, PhoCusWright analysts turned their attention to the dynamic Indian travel marketplace and the country's new breed of sophisticated, tech-savvy travelers.
[ view more details ]

Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India's travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. Purchase both reports and save 15%.
[ view more details ]

Despite the economic difficulties of 4Q11 – rising fuel prices and airfares, a stronger U.S. dollar, and ongoing financial drama in Europe – online travel agencies delivered mostly strong performances, with solid growth in international markets. The outlook for 2012 is exciting but uneven, with OTAs fighting hard for U.S. share and making gains in Europe.
[ view more details ]

The second-largest travel market in Asia Pacific, China was one of the region's only markets to grow during the recession. Despite strong growth in the coming years, the country lags in online penetration and will continue this trend in the near future. Distribution - and even completion of sales for online travel agencies - will remain predominantly offline.
[ view more details ]

In Asia Pacific, airlines suffered the worst of all segments during the recession. The air markets in Japan and Singapore were hit hardest, while China and India managed to escape with only minor declines. Despite this setback, online air bookings will experience strong growth in the next several years, and China will overtake Japan as the region's largest aviation market.
[ view more details ]

The hotel industry is growing rapidly across Asia Pacific, and the global recession presented only a modest speed bump. While the industry is largely fragmented and unorganized, much of the region's hotel development pipeline is focused on upscale and luxury properties, and growth is poised to continue in the coming years.
[ view more details ]

While Asia Pacific's total travel market declined during the recession, online travel agencies experienced striking growth. Hotels accounted for the vast majority of these bookings and air held second place, though these dynamics vary by market. Most markets in the region are led by local OTA brands, many of which are expanding their reach outside their home turf. Global OTAs, in efforts to catch up and drive growth, are increasingly investing in the region.
[ view more details ]