PhoCusWright Research
PhoCusWright's Destination Unknown: How U.S. and European Travelers Decide Where to Go
A study of the destination decision in four key markets: the U.S., France, Germany and the U.K. The report highlights characteristics unique to each market and identifies destination selection trends among U.S. and European travelers. The report explores key motivators, psychographics, information sources, online features, and websites used when choosing a leisure destination.
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Cutting Losses, Rebuilding Confidence: Key U.S. Traveler Insights
An audio/video recording and presentation deck of the May 26, 2010 Online Event providing an overview of the status of consumer travel in the U.S., and insights into key indicators for the upcoming year.
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