Phocuswright Research

Found 29 matching products (showing newest first).

European Online Travel Overview Tenth Edition - PRE-RELEASE

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US $2,495 €2011

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Expected Publication Date: December 31, 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

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US $2,495 €2011

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €363

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

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US $1,995 €1608

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

U.S. Online Travel Overview Report Thirteenth Edition

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US $2,495 €2011

After back-to-back years at or near double-digit growth, the U.S. travel market hit a plateau in 2012 and is projected to climb, though slowly, in 2013. Economic uncertainty in the next few years will turn the travel market into a tug-of-war between travelers searching hard for bargains and companies keeping prices up to stay afloat amid intense competition. U.S. Online Travel Overview Thirteenth Edition provides sizing and analysis of the U.S. total and online travel markets by segment and channel, including mobile. The report also explores market context by highlighting the consumer and technology dynamics driving various trends and presenting a comprehensive five-year view of the U.S. travel landscape for 2011-2015.
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Report | Published: November 2013
Free For: Global Subscribers

Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead

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US $695 €560

The past two years gifted the Australian and New Zealand travel markets with quick recovery from the recession and steep currency appreciation against the U.S. dollar. But this financial volatility evened out in 2012, and the maturing ANZ travel market will maintain steady growth through 2015. Australia and New Zealand Online Travel Overview Sixth Edition: Suppliers Consolidate - and Lead sizes the two countries' total and online travel markets and provides analysis and projections through 2015 by segment and channel, including mobile
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Report | Published: November 2013
Free For: Global and Asia Pacific Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1447

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

European Consumer Travel Report Fourth Edition

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US $1,295 €1044

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1205

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Travel Innovation: The State of Startups 2005-2012

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US $795 €641

Phocuswright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The Phocuswright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
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Spotlight | Published: April 2013
Free For: Innovation Subscribers