PhoCusWright Research

Found 60 matching products (showing newest first).

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €355

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

European Traveler Technology Survey 2014

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US $995 €785

Consumer technology is unleashing massive opportunity for the European travel industry. In particular, mobile devices are remaking the rules of traveler engagement, opening up new ways for travel businesses to stimulate demand and drive bookings. European Traveler Technology Survey 2014 helps travel companies understand this exciting new intersection of consumer technology and leisure travel in three major travel markets - France, Germany and the U.K. The report examines the devices travelers own, how they use them in relation to travel planning and activity, and the role of social media and sharing among European travelers.
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Report | Published: August 2014
Free For: European, Global, and Innovation Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

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US $500 €395

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

U.S. Consumer Travel Report Sixth Edition

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US $1,495 €1180

In the past three years, U.S. consumer travel has had trouble catching up with the nation's overall economic recovery. But after a long, stressful period of watching every dollar and forgoing vacation, travelers took off in 2013, finally treating themselves to the rest and relaxation they'd been craving - and providing the travel industry with a sorely needed boost. PhoCusWright's U.S. Consumer Travel Report Sixth Edition is designed to help travel companies make the most of the bright years on the horizon by offering longitudinal analysis of consumer leisure travel behavior, consumption of major travel products, and the trip planning process.
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Report | Published: May 2014
Free For: Global Subscribers

The Open Booking Effect and Its Impact on Corporate Travel

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US $350 €276

Managed travel 2.0 - or open booking - allows corporate travelers to book through any channel as long as they meet certain budget and policy criteria. This analysis examines its pros and cons and discusses the options for bringing out-of-channel bookings into a managed program.
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Analysis | Published: April 2014
Free For: Innovation Subscribers

State of Startups: Asia 2005 - 2013

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US $300 €237

As Asian travel markets hurtle into online maturity, innovative startups play a growing role in the region. Investment dollars increasingly chase some of the world's fastest growing online travel markets in APAC. This analysis assesses the current travel startup landscape across Asia – where entrepreneurs are focusing their attention, where investment dollars are flowing, and what industry segments are capturing the attention of entrepreneurs and investors alike.
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Spotlight | Published: April 2014
Free For: Global and Asia Pacific Subscribers

The Mobile Travel Landscape: A Multi-Region Spotlight

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US $650 €513

Travelers' expectations for mobile continue to rise worldwide, but the specific ways consumers use mobile devices for travel vary by region and market. This article examines the current state of mobile adoption and mobile travel development across three regions – Asia Pacific, Europe and the U.S. – and offers details on device usage, traveler behavior, innovation, and strategies from key travel companies in each region.
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Spotlight | Published: April 2014
Free For: Innovation Subscribers

Traveler Technology Survey 2013

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US $995 €785

Today's travelers are typically within arm's reach of one or more web-enabled devices, whether they are using desktops and laptops at home or work, or mobile technology such as smartphones and tablets on the go. Increasingly, travelers expect their mobile experiences to have the same speed and functionality as the desktop web, and want to use their devices to plan their vacations, navigate busy airports and explore new destinations. PhoCusWright's Traveler Technology Survey 2013 presents a comprehensive view of the devices travelers currently own and use, and general trends in mobile web activity. In addition, the report addresses how travelers use social network platforms like Facebook and Twitter to plan their trips and share their travel experiences.
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Report | Published: January 2014
Free For: Innovation Subscribers

Travel Distribution 2018: A Look Ahead

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US $250 €197

This Analysis aggregates insights and predictions from a range of PhoCusWright analysts, and then presents a cohesive picture of what travel distribution will look like five years from now. Analysis covers the entire travel value chain in 2018 - Imagine, Learn, Shop, Book, Experience and Share - from the standpoint of travelers as well as travel suppliers and intermediaries.
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Analysis | Published: October 2013
Free For: Innovation Subscribers

Payment Unsettled:Cost Opportunity and Disruption in Travel's Complex Payment Landscape

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US $695 €548

Once the traveler's wallet is out, an efficient, effective payment experience - or lack of one - can make the difference between winning and losing a sale. New technology and heightened consumer expectations quickly forced travel companies to deliver better branding, services and communication. Amid the hustle for image, however, the parallel imperative for payment improvements fell to the wayside. Now the industry must face the challenges that lie behind the curtain.
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Report | Published: October 2013
Free For: Global Subscribers