Phocuswright Research

Found 21 matching products (showing newest first).

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

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US $450 €363

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

India Online Travel Overview Sixth Edition: Rail and Hotel Steal the Spotlight

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US $695 €561

While India breezed through the global financial crisis of 2009, the country's economy – along with its travel market – buckled to global economic pressures in 2012. The rupee dropped in value, hotels took a hit, and airlines – the market's biggest segment – face ongoing industry woes. Despite weak market dynamics, however, India's travel market remains resilient and will not take long to regain full steam. Total travel gross bookings in 2012 experienced healthy growth on a local currency basis, and the explosive increases expected for online hotel and rail bookings in the next three years are nothing short of incredible.
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Report | Published: June 2013
Free For: Global and Asia Pacific Subscribers

European Managed Travel Distribution: Market Sizing and Trends

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US $1,495 €1207

The combination of economic challenges, generational shift and rapidly advancing technology has created both challenges and opportunities in Europe's corporate travel marketplace. More than ever, European companies have cast a watchful eye over spending in general, and their travel programs in particular. At the same time, younger, tech-savvy corporate travelers are promoting more flexible and often more efficient ways to purchase, track and manage their trips. This report provides a comprehensive analysis of the European managed corporate travel marketplace, including sizing and key trends impacting the industry.
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Report | Published: June 2013
Free For: European and Global Subscribers

U.S. Consumer Travel Report Fifth Edition

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US $1,495 €1207

While the U.S. economy showed clear signs of recovery in 2012, there were enough mixed signals to make vacation decisions difficult for many Americans. Through a longitudinal analysis, Phocuswright's U.S. Consumer Travel Report Fifth Edition examines traveler behavior along each step of the travel planning process - from the media travelers rely on to make destination and product decisions, to the channels they use to book and share their trip experiences. Key metrics include frequency and duration of trips, travel expenditure and travel component purchases, and travel intentions for the coming year.
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Report | Published: April 2013
Free For: Global Subscribers

Travel Innovation: The State of Startups 2005-2012

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US $795 €642

Phocuswright has consistently chronicled the evolution of online travel, technology and innovation. Since 2008, The Travel Innovation Summit@The Phocuswright Conference has showcased well over 100 startups and travel industry innovators. This Spotlight examines more than 500 startups founded and funded since 2005, tracking the companies, categories and regions that have attracted the most attention (and capital) during this period.
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Spotlight | Published: April 2013
Free For: Innovation Subscribers

India Consumer Travel Report

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US $995 €803

Phocuswright's India Consumer Travel Report provides a complete picture of the new Indian traveler: who are they, how they travel, how they shop, and what they want.
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Report | Published: May 2012
Free For: Global and Asia Pacific Subscribers

Presentation: U.S. Corporate Travel Report: Market Sizing and Technology Trends

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US $199 €161

This May 22, 2012 Webinar explores the key developments that are shaping the corporate travel marketplace, along with market sizing and projections through 2013.
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Presentation | Published: May 2012
Free For: Global and Webinar Subscribers

European Tour Operator Business Strategies and Technology Approaches

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US $450 €363

Intensified competitive pressures in a dynamic marketplace, combined with changing consumer behavior, continue to shape European tour operator strategies – especially with regard to technology. This article examines recent travel technology trends driven by the German divisions of major pan-European tour operators.
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Spotlight | Published: May 2012
Free For: European, Global, and Innovation Subscribers

U.S. Corporate Travel Report: Market Sizing and Technology Trends

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US $1,995 €1610

While the corporate travel sector in the U.S. rebounded relatively quickly from the financial downturn and has now recovered to pre-recession levels, the industry is still in the midst of major change, with several fundamental shifts influencing how business travel will be conducted in the future. This report provides a comprehensive view of the state of managed travel in the U.S., along with the key metrics, dynamics and trends that will shape the arena through 2013.
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Report | Published: May 2012
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2012 and Beyond

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US $500 €404

Heads up, travel companies: 2012's host of technology trends – including new developments in social e-commerce, business intelligence and content fragmentation – will have huge effects on the future of travel distribution.
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Spotlight | Published: April 2012
Free For: Innovation Subscribers