Phocuswright Research

Found 51 matching products (showing newest first).

U.K. Online Travel Overview Tenth Edition

C-eoto-uk
US $995 €882

Improvements in the British economy in 2013, as well as favorable exchange rates between the pound sterling and the euro, drove demand for outbound leisure travel and stirred heavy competition within the industry. Low-cost carriers led growth for the year, followed by rail and traditional airlines, and mobile strategies stood front and center. Tour operators started separating themselves from online travel agencies in the hopes of becoming favored travel brands (and channels). This flurry of consumer-driven activity and growth - while welcome - may cool down soon, resulting in relatively slower growth through 2016. Ultimately, though, the long view for the U.K. remains optimistic.
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Report | Published: January 2015
Free For: European and Global Subscribers

French Online Travel Overview Tenth Edition

C-eoto-f
US $995 €882

The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France's total travel market will begin to recover in 2015.
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Report | Published: January 2015
Free For: European and Global Subscribers

German Online Travel Overview Tenth Edition

C-eoto-g
US $995 €882

Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe's largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country's dominant operator. Through 2016, each of Germany's travel segments will see a shift from offline to online distribution.
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Report | Published: January 2015
Free For: European and Global Subscribers

Italian Online Travel Overview Tenth Edition

C-eoto-i
US $995 €882

Thanks to a gloomy economic and political environment, Italy's travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators' investment in high-speed routes finally paid off. Despite the country's previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which - along with the recent influx of visitors from emerging markets like Russia and China - is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.
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Report | Published: January 2015
Free For: European and Global Subscribers

European Online Travel Overview Tenth Edition

C-eoto
US $2,495 €2212

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2014
Free For: European and Global Subscribers

U.S. Online Travel Overview Fourteenth Edition

Oto-lg
US $2,495 €2212

The 2008-2009 global financial crisis contributed to a conservative approach to spending for many Americans that has taken its toll on travel. However, those days are slipping further into the travel industry's rear view, and leisure travel incidence, frequency and spend all increased in 2013. At the same time, the battle for customers has intensified between travel suppliers and intermediaries, particularly as mobile gains strength as an important distribution channel. U.S. Online Travel Overview Fourteenth Edition provides sizing and analysis of the U.S. total and online travel markets by sector, segment and channel. The report highlights the key issues and trends driving the market, and features a comprehensive view of the U.S. travel landscape from 2012-2016.
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Report | Published: December 2014
Free For: Global Subscribers

Japan Online Travel Overview Seventh Edition

J-oto-lg
US $995 €882

While gross bookings for Japan's total travel market grew 7% in local currency terms in 2013, a weakened yen translated this uptick into declines in dollar terms, causing the market to slide significantly. However, growth is projected for 2014, and the country's mature online travel market is expected to outpace the total market. This report presents comprehensive sizing, analysis and forecasts for Japan's total and online travel markets through 2016, including coverage of key segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Seventh Edition

Choto6
US $995 €882

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

How the Deep Web, Big Data, Semantic Relationships and Personalized Content Change Travel Marketing

Iconspotlight_large
US $450 €399

Not long ago, selling travel was viewed as a somewhat generic, three-step process: shop, check (availability and pricing) and book. Today, powerful technologies are converging which enable marketers to leverage personalized content that is tailored to the unique needs of the individual traveler at all stages of the travel life cycle. This Spotlight examines the ways in which travel marketers can tap these technologies to drive brand loyalty and enhance customer lifetime value (CLV).
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Spotlight | Published: August 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Seventh Edition

Apac-oto-lg
US $1,995 €1769

Asia Pacific's rise in the global travel industry has been fast and furious, bolstered by the sense that anything is possible. Although growth in China, the region's brightest star, will slow a bit over the next several years, expansion in APAC's other markets will remain largely unhindered. Asia Pacific Online Travel Overview Seventh Edition charts the region's growth in 2013 and explores the unique - and rapidly changing - dynamics shaping both individual country markets and that of Asia Pacific as a whole. The report provides comprehensive analysis of the state of travel commerce in Japan, India, China and Australia-New Zealand, including projections through 2016, and offers focused insight into developments in the online travel agency and mobile segments.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers