browse publications

Japan ceded its leadership of the Asia Pacific travel market to China in 2012, and it will remain the regional runner-up for the foreseeable future. But as the country makes slow, steady progress toward recovery from its losses during the 2011 earthquake and tsunami, the unique characteristics of its travel market - partly mature, partly developing - will continue to attract attention from global online travel agencies and hoteliers.
[ view more details ]

Asia Pacific's bustling economies have enjoyed striking growth in travel demand over the past several years. Airlines and hotels are benefiting from growing business and leisure travel demand, and online travel agencies - both local and global - continue to outperform the overall market. PhoCusWright's Asia Pacific Online Travel Overview Fifth Edition provides comprehensive sizing, analysis and forecasting for the region's 13 travel markets, with special emphasis on its five major markets: China, India, Japan, Australia and New Zealand.
[ view more details ]

China has become a major global market for travel and tourism, and the country's online travel market - while still relatively young - is growing at a torrid pace. PhoCusWright's China Online Travel Overview Fifth Edition: The Giant Has Awoken provides comprehensive sizing and analysis of the country's online and total travel markets by segment and channel.
[ view more details ]

Not all is quiet on the Pacific front. Global recession and recovery, dramatic currency fluctuations, rising oil prices and surging regional travel demand have created a volatile environment for the Australia-New Zealand (ANZ) travel industry. Yet the market in 2011 grew for a second consecutive year, shielded by a resilient economy and strong local currency. Similar to North America and Europe, more than a third of all travel in the region is booked online. Yet despite its relative maturity, ANZ's online travel market will enjoy double-digit growth – almost twice the pace of the overall travel market – through 2013.
[ view more details ]

Two new reports from PhoCusWright reveal that despite a slowing economy, rising fuel prices and a troubled aviation sector, India's travel marketplace is expanding rapidly, and is poised for strong double-digit growth for the next several years. Purchase both reports and save 15%.
[ view more details ]

The hotel industry is growing rapidly across Asia Pacific, and the global recession presented only a modest speed bump. While the industry is largely fragmented and unorganized, much of the region's hotel development pipeline is focused on upscale and luxury properties, and growth is poised to continue in the coming years.
[ view more details ]

The Australia/New Zealand travel market suffered declines during the recession, but bounced back quickly. Online sales tilt heavily toward supplier websites, but online travel agencies fared remarkably well during the recession and are expected to see strong growth in the coming years. The two countries' combined market has the highest online penetration in Asia Pacific, and global online travel agencies are making bold moves to take steal market share.
[ view more details ]

Like the rest of the country's economy, India's travel industry is on the fast track for growth. Its online travel market is the fastest-growing in Asia Pacific and weathered the recession well, though some segments fared better than others. The country's online travel agency bookings are expected to make major gains in the next several years.
[ view more details ]

While Asia Pacific's total travel market declined during the recession, online travel agencies experienced striking growth. Hotels accounted for the vast majority of these bookings and air held second place, though these dynamics vary by market. Most markets in the region are led by local OTA brands, many of which are expanding their reach outside their home turf. Global OTAs, in efforts to catch up and drive growth, are increasingly investing in the region.
[ view more details ]

Online rail bookings are on the rise in Asia Pacific, but obstacles in emerging markets - such as Internet access and online payment adoption - still hinder growth. Rail penetration is highest in India, Japan and China, and the latter two account for the vast majority of the region's rail bookings.
[ view more details ]