Phocuswright Research

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Spanish Online Travel Overview Tenth Edition

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US $995 €881

In Spain, strong inbound tourism has pulled the country's travel market out of recession and will continue to drive growth through 2016. The national economy is still struggling under the weight of extremely high unemployment and massive public debt, though, which has put a damper on domestic travel. Spain's online travel market is less developed than those in other major European markets, but it is growing rapidly, especially in mobile. Low-cost air carriers and the country's lone rail operator already depend heavily on online direct distribution, and online travel agencies serve a critical role in aggregating local, independent hotel content. Low-cost carriers will lead growth through 2016.
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Report | Published: January 2015
Free For: European and Global Subscribers

Italian Online Travel Overview Tenth Edition

C-eoto-i
US $995 €881

Thanks to a gloomy economic and political environment, Italy's travel market has suffered three straight years of losses. But 2014 brought a turnaround: Travel gross bookings increased both overall and within each segment, and rail operators' investment in high-speed routes finally paid off. Despite the country's previous struggles, Italy has plenty of reasons to expect a brighter future. The country remains highly desirable as an inbound destination, and low-cost carriers across Europe have added more Italian routes to and from major cities. Italy is also home to a robust informal economy, which - along with the recent influx of visitors from emerging markets like Russia and China - is helping to cushion the travel market from low unemployment and the subsequent drop in domestic trips. In addition, Italian travelers are flocking to social media and mobile, which will give travel a needed boost through 2016.
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Report | Published: January 2015
Free For: European and Global Subscribers

U.K. Online Travel Overview Tenth Edition

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US $995 €881

Improvements in the British economy in 2013, as well as favorable exchange rates between the pound sterling and the euro, drove demand for outbound leisure travel and stirred heavy competition within the industry. Low-cost carriers led growth for the year, followed by rail and traditional airlines, and mobile strategies stood front and center. Tour operators started separating themselves from online travel agencies in the hopes of becoming favored travel brands (and channels). This flurry of consumer-driven activity and growth - while welcome - may cool down soon, resulting in relatively slower growth through 2016. Ultimately, though, the long view for the U.K. remains optimistic.
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Report | Published: January 2015
Free For: European and Global Subscribers

German Online Travel Overview Tenth Edition

C-eoto-g
US $995 €881

Bolstered by economic prosperity and low unemployment rates, Germany held fast as Europe's largest travel market in 2013. Despite high Internet penetration and the importance of travel to German culture, online travel penetration in Germany is low compared to other European markets. German airlines faced losses in 2013, but regained ground in 2014 through cost cuts and restructuring. Hotels continue to grow steadily. Overall growth for rail was flat in 2013, but online bookings became the primary sales channel for Deutsche Bahn, the country's dominant operator. Through 2016, each of Germany's travel segments will see a shift from offline to online distribution.
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Report | Published: January 2015
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Tenth Edition

C-eoto-sc
US $995 €881

Not only did Scandinavia's travel market expand in 2013, but each segment performed well - especially low-cost carriers. Scandinavia, the smallest of the major European travel markets, has the highest online penetration, and it will retain this title through 2016 as strong smartphone penetration drives an exponential rise in travel-related mobile use. Annual growth through 2016 will be slow but steady, as the travel markets in Norway, Denmark and Sweden are all relatively mature, but certain segments and channels - low-cost carriers, online travel agencies and mobile bookings - will outpace the overall market.
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Report | Published: January 2015
Free For: European and Global Subscribers

French Online Travel Overview Tenth Edition

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US $995 €881

The French travel market managed to eke out stability in 2013 in the face of considerable economic and political challenges, both at home and in key inbound and outbound markets. Gains made by French airlines and online travel agencies were negated by the drop in tour operator gross bookings and by stagnation in the rail and hotel segments. However, online travel is having better luck than the market as a whole, and the bulk of this growth is due to the success of online travel agencies (rather than suppliers). France's total travel market will begin to recover in 2015.
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Report | Published: January 2015
Free For: European and Global Subscribers

European Online Travel Overview Tenth Edition

C-eoto
US $2,495 €2208

Phocuswright's European Online Travel Overview Tenth Edition provides comprehensive analysis, sizing and forecasts for the region's total and online leisure and unmanaged business travel markets. The report examines key segments and channels, with a focus on six major geographical markets: France, Germany, Italy, Scandinavia, Spain and the U.K.
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Report | Published: December 2014
Free For: European and Global Subscribers

Turkey Travel Market Overview

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US $350 €310

Turkey, with its prime location at the crossroads of Europe and Asia, is a popular travel destination. Income from tourism already accounts for a sizable chunk of the country's GDP, but the government has ambitious plans for the industry's future. Initiatives in both the public and private sectors will provide fertile soil for travel market growth over the next decade.
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Analysis | Published: August 2014
Free For: European and Global Subscribers

Eastern European Spotlight: Russia's Online Market Springs to Life

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US $795 €704

Despite significant economic and political obstacles, travel is a growing, important market in Russia, driven by a middle-class population eager to see more of the country and the world beyond. While growth rates for travel will remain modest for the next several years, the online market will continue to shine. This Spotlight presents findings from Phocuswright research on the Russian leisure and unmanaged business travel markets, including market sizing and projections, major travel segments, and the key players and dynamics influencing the market.
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Report | Published: June 2014
Free For: European and Global Subscribers

Scandinavian Online Travel Overview Ninth Edition

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US $995 €881

Unlike much of Europe, the Scandinavian countries retained high disposable income and a strong labor market in 2012. Travel demand was solid for the year and will remain so through 2015, resulting in steady annual growth for both the online and total markets. Scandinavia continues to lead Europe in online travel penetration, and mobile bookings are catching on quickly. Suppliers will maintain their advantage over online travel agencies in the coming years, partly by rolling out more and better mobile offerings. The Scandinavian Online Travel Overview Ninth Edition provides sizing and analysis of the total and online travel markets in Denmark, Norway and Sweden by segment and channel. Using both historical data and analyst forecasts, the report offers a five-year view of the markets from 2011-2015.
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Report | Published: January 2014
Free For: European and Global Subscribers