Phocuswright Research

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The State of Social Media in Travel

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US $795 €647

Please note that this report must be opened in Adobe Reader or Acrobat in order for the enhanced audio to work.
Social media has been a marketing mega trend for the past decade, with enormous implications for travel. But questions about the value of social media across the travel search-shop-buy process persist. This audio-enhanced report assesses the state of social across the global travel industry, including travel companies' strategies, activities, successes and management of social media.
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Report | Published: September 2014
Free For: Global Subscribers

Asia Pacific Online Travel Overview Seventh Edition: Online Travel Agencies

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US $995 €810

Online travel agencies (OTAs) are at the heart of rapid change across the Asia Pacific (APAC) travel market. From continued product diversification and the desktop-to-mobile shift, to IPOs and consolidation, the APAC OTA landscape is in constant flux. OTAs are growing rapidly, and will continue to do so for several years. This report presents comprehensive sizing, analysis and forecasts for the APAC OTA marketplace, including coverage of key players, segments and distribution channels.
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Report | Published: September 2014
Free For: Global and Asia Pacific Subscribers

China Online Travel Overview Seventh Edition

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US $995 €810

China's travel market is the second largest in the world, and in 2013 exhibited stronger growth than its three closest competitors: the U.S., Germany and Japan. Moreover, the country's potent mix of tech-savvy travelers, determined online leaders and positive investment outlook is fueling one of the most dynamic online travel markets on any continent. China Online Travel Overview Seventh Edition explores China's total and online travel markets, revealing key trends, market sizing and projections for 2012-2016.
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Report | Published: August 2014
Free For: Global and Asia Pacific Subscribers

Parsing Shop and Book: How Airlines, Hotels and OTAs Compete on the Desktop and Mobile Web

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US $995 €810

With a dizzying array of online travel planning and booking options available to today's travelers, the marketplace for travel sellers has grown increasingly competitive. And the rapid rise of mobile devices has made the battle for market share even more complex. Airlines, hotels and online travel agencies are all aggressively seeking a bigger share of the online travel pie. This report identifies key trends in online search and buy behavior for flights and hotels, with insights into channel, platform and loyalty dynamics.
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Report | Published: July 2014
Free For: Global Subscribers

Travel Innovation and Technology Trends: 2014 and Beyond

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US $500 €407

In 2014, travel companies hold the power to introduce the next generation of technology-based services. Big data, new distribution channels, social media, and a focus on customer service are redefining travel. Despite the excitement of so many possible directions, companies will ensure their future in the travel marketplace by addressing technology needs wisely - not just boldly adopting The Next Big Thing.
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Spotlight | Published: May 2014
Free For: Innovation Subscribers

Asia Pacific Online Travel Overview Sixth Edition

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US $1,795 €1462

After gliding unscathed through the global financial crisis, Asia Pacific has become the world's largest regional travel market. In like fashion, China eclipsed Japan in 2012 as the highest-grossing market in the region. Assuming a stable macroeconomic future, APAC will continue its healthy upward trajectory in the next several years – but sudden, unpredictable currency fluctuations hold the potential to change that fate, especially in rapidly growing markets like India and Indonesia. Asia Pacific Online Travel Overview Sixth Edition provides sizing and projections for the region's total and online leisure/unmanaged business travel markets from 2011-2015, including analysis by segment and country market. For the first time, the report also sizes mobile travel in three major markets: China, Japan and India.
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Report | Published: October 2013
Free For: Global and Asia Pacific Subscribers

China Report Package (Buy 2 Reports and Save 10%)

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US $1,521 €1239

Purchase Phocuswright's China Consumer Travel Report (including FREE access to the Oct. 9 webinar) and China Online Travel Overview Sixth Edition together to save 10%.
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Report | Published: October 2013

European Consumer Travel Report Fourth Edition

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US $1,295 €1055

After years in the doldrums, the European economy is finally beginning to show signs of recovery. Millions who skipped out on vacations in 2011 and 2012 returned to the traveler pool in 2013, and consumers have a renewed sense of confidence. Phocuswright's European Consumer Travel Report Fourth Edition provides a close look at traveler behavior across three core European markets – France, Germany and the U.K. – which together represent close to 60% of Europe's total leisure and unmanaged business gross bookings. The study includes a comprehensive range of travel metrics, including leisure travel incidence, trip frequency and duration, travel expenditure, the use of online and offline channels, travel-related engagement via the mobile web and social networks, and more.
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Report | Published: September 2013
Free For: European and Global Subscribers

China Online Travel Overview Sixth Edition

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US $695 €566

China's travel market has reached a new stage of maturity, and now must face the uncertainties that come along with greater development – slower growth, higher expectations from consumers and investors, and the imperative to expand the country's travel infrastructure fast enough to keep up with demand. Still, China remains a major growth market. Online travel options are increasing by the day, and competition among suppliers and intermediaries is hotter than ever. China Online Travel Overview Sixth Edition presents market sizing and projections for the total and online leisure and unmanaged business travel markets in China from 2011-2015.
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Report | Published: August 2013
Free For: Global and Asia Pacific Subscribers

Travel Innovation and Technology Trends: 2013 and Beyond

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US $500 €407

Thanks to new technologies that can sift through the practically limitless amounts of data in cyberspace, shrewd use of such data will be the key factor in determining which travel companies succeed or fail in the years to come. Companies hoping to stay competitive also need to accommodate travelers with device-agnostic access to information, address specific traveler needs with targeted offers, and take advantage of cloud computing to streamline their own business operations.
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Spotlight | Published: May 2013
Free For: Innovation Subscribers